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SEO TIP: Major search engines reward sites that have fresh content. It is a good practice to add fresh content to your web site not only for this reason but to keep it current. Technologies and high class web sites keep on using new images, colors and backgrounds so make your web site look leading edge and not something from the 1990s. Add more content such as customer testimonies or business partner reviews. Check all your links are current and up to date. Get new idea from doing some Google searches. You can also look to see what your competition is doing to understand why they are ahead or behind you in rankings.