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SEO TIP: The major search engines try to crawl hyperlinks into files that are coding language files but cannot always follow them. Html links to html pages can easily be followed by crawlers. HTML links to code files are not guaranteed to be followed. Major search engines look at html h1 , h2, h3... tags also and give more ranking to the h1 than the smaller h2, h3... tags. So use it wisely since you cannot have all your web site in such a big font. Just make sure each page has an h1 header and use your keywords where appropriate. Do not abuse the use of these keywords trying to add hidden keywords or repetitive blocks of keywords over and over as the major search engines are looking for this and if there is an overkill of keyword stuffing then they will penalize you for this in their rankings.